The Project
The Oath Project was founded to change the way business leaders, the academic institutions that prepare them, and the organizations they serve, think about the true responsibilities and reach of management. Using a “Hippocratic oath for business” as a foundation for transformational change, The Oath Project aims to provide the tools necessary to integrate the concepts of professional conduct and social responsibility into the culture, core values, and day-to-day operations of both academic institutions and corporations.
We were asked to create an identity and brochure to communicate the brand's message of transformational change and the values the organization so strongly believes in.
Design Director: Craig Duffney