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FABRIK 918

Business Cards

Business Cards

What We Did
Brand Strategy
Naming
Brand Story
Brand Identity
Art Direction
Tone of Voice

The Project
To launch a handbag brand in a highly saturated market, we helped to define a clear audience—one that prefers craftsmanship and character over mass-market status symbols. We used our strategy to create messaging and creative assets that speaks to globetrotting urban professionals—"modern nomads."

Product Details

Product Details

Manifesto

Manifesto