What We Did
Research
Audience Definition
Brand Identity Design
Brand Positioning
Brand System
The Project
Coozie is an adventurous brand with an urban soul, bold enough to explore new paths and question the status quo. At the same time, it’s an approachable and trusted partner that makes it easy and affordable to be well-equipped for your next trip. We set out to create a brand around Coozie's fun and adventurous spirit without falling into the traps of what an outdoor company is supposed to look like.